In the automobile business, salespeople often complain about “shoppers,” “tire kickers,” and “people wasting time.” But after more than 30 years in the automotive industry, I’ve come to believe someth
Walk into almost any dealership and bring up social media with a salesperson, and you’ll hear the same reactions: “I don’t know what to post.” “I tried it… nothing happened.” “I don’t have time for th
There’s a lot of noise in the marketplace right now—slowing sales, affordability pressure, interest rates, tariff concerns, and uncertainty about where the economy is heading next. But if you zoom out